Clik here to view.
90% of All Jobs Will Require Social and Digital Skills. Are You Ready?
Businesses wanting to take advantage of social media may not be ready to seize the opportunity. McKinsey reports that social media adds up to $1.3 trillion opportunity for the economy. At the same...
View ArticleClik here to view.
Social Media Adoption and Innovation Challenges
I recently had the honor and pleasure to arrange and attend a series of meetings in New York City and San Francisco with a group of Swiss and Italian business leaders focused on digital and social...
View ArticleClik here to view.
Competing for Attention is about Connection
Just as turmoil and transition in the news business is a quest to garner attention impacting media relations, the avalanche of information on the Web is a challenge for communications and marketing...
View ArticleClik here to view.
More Indicators of Change for Public Relations
The use of social media is not all about marketing per se. It is also about reaching people to share views and impact opinions. In that respect, it is not just social marketing, it is also about...
View ArticleClik here to view.
Two Little Content Strategy Secrets
It seems there are two important aspects that do not gain the attention they deserve when we talk content marketing. One is content curation and the other is the emerging importance of “filters”....
View ArticleClik here to view.
Lack of Social Skills Inhibits Business and Costs the Economy
Without an investment in social media skills and expertise, business will continue to be challenged in every aspect of adopting social media as an effective tool for business. For Marketers: A recent...
View ArticleClik here to view.
Visual Web Developments & Visual Communications Strategy
The dramatic growth of visual web has numerous ramifications, including how we think about and implement visual communications strategies for business. Recently, a series of “developments” occurred...
View ArticleClik here to view.
Visual Communications at its Best
The Whitehouse Communications team leads the way again in social media, this time with an innovative use of the visual Web to communicate and tell its story. Pete Souza, the official Whitehouse...
View ArticleClik here to view.
A Social Stew For Business: Media, Politics and the State of the Internet
Today I just thought I’d leave you with a collection of links and stories with implications for Communicators, Marketers and others digesting and adopting social media within businesses Economics of...
View ArticleClik here to view.
Thinking About Communicating Visually
Social media and human beings share several things in common, such as the connections and sharing each depends upon. Increasingly we also depend on visual cues and imagery. In both the increasingly...
View Article
